Week 1: Lay the Foundation with Product Management Essentials
Dive into the world of product management and gain a deep understanding of the key responsibilities and roles in this exciting field. Discover your target market, conduct research, and identify customer pain points.
Week 2: Master the Art of Product Strategy and Planning
Develop a winning product strategy by setting goals, understanding the competition, and conducting SWOT analyses. Bring your vision to life with product planning and prioritization, and learn to create an MVP that will make waves in the market.
Week 3: Design and Develop Products that Resonate with Users
Put your users at the center of your product design process. Develop personas, conduct usability testing, and create wireframes and prototypes that bring your ideas to life. Embrace Agile methodology and become an expert in sprint planning and project management.
Week 4: Launch and Market Products like a Pro
Prepare for a successful product launch with proven strategies, planning, and execution. Create a go-to-market strategy that will skyrocket your product to success. Learn how to develop product positioning and drive sales with powerful marketing techniques.
Week 5: Apply Your Skills and Bring Your Product to Life
Measure your product's success with key performance indicators (KPIs) and data-driven insights. Apply your newfound product management skills to a real-world project, developing a product roadmap, backlog, and go-to-market strategy. Showcase your project and get valuable feedback from your peers.
Week 6: Product Demo Presentation
Present your product to your team and instructor for review and scoring.